"The Ask" is the common denominator of all successful fundraisers. And even if you'd rather put a lit cigarette out in your eye than ask someone for money, you can still be a highly effective fundraiser.
Remember the mission of your organization and go from there.
No mission, no money. No money, no mission.
One of the most common mistakes most non-profits make at the grassroots level is mismanagement of their human and financial equity. This translates into reduced trust, damaged reputation, and unfortunately, reduced donations.
Some Tips:
1. Strategically recruit and posture volunteers & staff in your organization with
the precision of a diamond cutter. Do not fill spots on committees for the sake
of doing so.
2. Measure performance.
3. Benchmark progress.
4. Report progress to volunteers and donors on a regular basis.
5. Hold everyone accountable(and I mean everyone).
Although volunteers can't technically be 'fired' as they aren't paid, they
can be 'reassigned' or you may need to 'sunset' their responsibilities as
needed.
Here's to your mission AND your money in 2008!
To arrange an in-service fundraising seminar or to learn more, contact me at www.donnamariawalker.com
Suggested Reading: The New Global Brands: Managing Non-Government Organizations in the 21st Century, by John A. Quelch and Nathalie Laidler-Kylander
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